Technical Branding and Video Signals for AI Search | Myriam Jessier

Can AI really understand your brand, or is it just guessing?

In this episode of The Search Session, Gianluca Fiorelli sits down with Myriam Jessier to explore how AI search engines and LLMs interpret, trust, and recommend brands. 

From technical branding and brand-owned content to multimodal search, visual signals, and why video is becoming one of AI’s richest sources of truth, Myriam explains what brands need to do to improve visibility and reduce AI hallucinations. If you want to understand how AI decides what to cite, recommend, and remember, this conversation is a must-watch.

This is the 71st episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:06) Meet Our Guest: Myriam Jessier
• (01:40) How Search Keeps Repeating Itself
• (10:20) From Technical SEO to "Technical Branding"
• (15:24) How Visuals Shape AI Understanding
• (22:21) Video as the Canonical Source of Truth
• (25:56) Video Optimization Beyond Schema
• (33:29) Fandom, Lore, and the Problem of Consensus
• (36:45) How Familiarity and Brand Depth Drive AI Recommendations
• (49:25) Understanding "Brand Depth"

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/technical-branding-and-video-signals-for-ai-search  

Where to find Myriam Jessier

• LinkedIn: https://www.linkedin.com/in/myriamjessier/ 
• X: https://x.com/myriamjessier
• Website: https://www.neurospicy.agency/ 
• Website: https://myriamjessier.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

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