From Product-Led SEO to Agent-Led Search | Eli Schwartz - The Search Session | Lyssna här

Have AI and AEO really changed SEO as much as everyone claims?

In this episode of The Search Session, Gianluca Fiorelli sits down with Eli Schwartz to unpack what’s actually happening in search. Rather than replacing traditional SEO, AI is reshaping how people discover information, how AI agents interact with websites, and why brand has become a critical visibility signal.

From agent-led search and multimodal experiences to international SEO and the evolving role of informational content, Eli explains why this may be the most exciting time in SEO—and why skilled practitioners are more valuable than ever. If you want to separate AI hype from real strategic shifts, this conversation is a must-watch.

This is the 70th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:07) Meet Our Guest: Eli Schwartz
(02:58) What AI Actually Changes in SEO
(13:49) How Agent-Led Search Changes SEO
(21:07) Why SEO Must Serve Both Humans and Agents
(25:03) Informational Content with a Business Purpose
(31:18) The Ceiling and Floor of SEO Brand Power
(39:12) Rethinking SEO for Multimodal Discovery
(45:20) International SEO Challenges in the Age of AI
(52:30) Life Beyond SEO: Travel, Curiosity, and Creativity

👉 Read the full article and explore additional insights:

https://www.advancedwebranking.com/blog/product-led-seo-ai-agent-search

Where to find Eli Schwartz

LinkedIn: https://www.linkedin.com/in/Schwartzze/
X: https://x.com/5le
Website: https://www.eliSchwartzz.co/

Where to find Gianluca Fiorelli

Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
X: https://x.com/gfiorelli1
Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
Website: https://iloveseo.net/

🎙 Listen to The Search Session on your favorite platform:

YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

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