Search Beyond the Blue Link: Agentic Commerce and LLM Readiness | Alex Moss

What happens when search is no longer just Google? 

In this episode of The Search Session, Gianluca Fiorelli is joined by UK-based digital strategist and technical SEO Alex Moss to explore how discovery is fragmenting across search engines, AI tools, and social platforms. 

They dive into agentic commerce, the evolving role of Schema, structured data, WebMCP, semantic drift, and whether GEO is simply the next phase of SEO or the start of something entirely new. A fast-paced conversation packed with practical insights into building websites that are ready for both people and AI agents.

This is the 74th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:06) Meet Our Guest: Alex Moss
• (02:02) Is SEO Still SEO?
• (04:13) Search Behavior Is the Real Revolution
• (13:01) E-Commerce Protocols: ACP vs. UCP
• (19:09) The Central Role of Google Merchant Center
• (22:03) Structured Data & The True Purpose of Schema
• (30:54) LLMs.txt & Agent Navigation

• (36:59) WebMCP: Should SEOs Adopt It Today?
• (42:43) Vector Embeddings & Reducing Semantic Ambiguity
• (46:38) Blood and Graphs: Why Context Matters

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/agentic-commerce-llm-readiness 

Where to find Alex Moss

• LinkedIn: https://www.linkedin.com/in/alexmoss1/ 
• X: https://x.com/alexmoss 
• Website: https://alex-moss.co.uk/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• 
  
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

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