Digital PR Done Right: Earned Media Strategies and Human-First Pitching | Britt Klontz

How is digital PR evolving in the age of AI search?

In this episode of The Search Session, Gianluca Fiorelli sits down with PR consultant Britt Klontz to explore how earned media is shaping AI visibility, why quality pitching matters more than ever, and what it takes to build real trust with journalists.

From AI-assisted workflows to the growing value of subject matter experts, Britt breaks down what’s changing in PR and what still depends on human connection. They also dive into resilience, community, and why investing in yourself is just as important as investing in your clients.

This is the 69th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:06) Meet Our Guest: Britt Klontz
• (01:58) How AI is Raising the Bar for PR
• (07:48) How Britt Uses AI in Her Digital PR Workflow
• (10:55) Spotting AI-Generated Corporate Speak
• (14:41) How PR Measurement is Changing in AI Search
• (20:11) Combatting Pitch Fatigue and Getting Creative with Content
• (24:36) How to Make PR Campaigns Last Longer
• (28:44) Building Authentic Relationships with Journalists
• (32:31) Why Rejected Pitches Aren’t Always Lost Opportunities
• (36:06) The Power of Networking, Communities, and Serendipity
• (41:28) Celebrating Small Wins and Tracking Success
• (45:33) From Journalism Dreams to Digital PR Reality

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/digital-pr-pitching-and-earned-media-strategies 

Where to find Britt Klontz

• LinkedIn: https://www.linkedin.com/in/brittklontz 
• X: https://x.com/Britt_Klontz 
• Website:  https://vadacommunications.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

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