Mattel’s turning UNO into a legit competitive sport—with a $50,000 prize for the first-ever UNO Champion. Live tournaments hit Kissimmee, Chicago, and El Segundo in October, plus weekly digital qualifiers via app from August 31 to September 27. The grand finale? November 11 in LA, livestreamed on Twitch. New merch like a championship belt and card shuffler adds to the hype. Your childhood game just got a serious upgrade.
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