Boerne, Texas is vying for Hallmark’s “America’s Merriest Town” title—only Lone Star state finalist—and could land a starring role in a future Hallmark movie if they win. Known for festive events like the Weihnachts Parade and Dickens on Main, the town’s charm and community spirit are front and center. Mayor Frank Ritchie credits locals for the magic, and voters can help decide the winner—one vote per day until September 4. It’s a chance for Boerne to shine nationally and maybe even host a holiday film set.
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