Flipkart is accelerating into India’s booming quick-commerce race, betting on its massive e-commerce user base to fuel instant grocery delivery — directly challenging Blinkit, Zepto, and even Amazon’s own Amazon Now surge. With Swiggy Instamart already dominating with 14 million users and 1,200 hubs, the market’s speed addiction is forcing giants to act fast. As consumer spending slows, rapid delivery becomes non-negotiable — and those who lag risk losing customers forever.

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