Target’s turnaround is in full swing—sales are up, shoppers are returning, and the numbers are talking. After a rough patch, comparable sales jumped 3.8% this quarter, fueled by fresh collections like LoveShack Fancy’s pastel teen wear and Hollister’s dorm decor. The return of Isaac Mizrahi as creative director at large, plus store remodels and better staffing, is driving customer excitement. Digital sales rose 8.7%, in-store sales climbed 2.7%, and a $1 billion tariff refund added to the bottom line. With a $6 billion strategy already showing results, Target’s bold moves are paying off—and they’re looking ahead with confidence.
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