Estée Lauder’s stock is soaring after a stellar Q4 report—sales hit $3.6 billion, beating analyst expectations and ending a three-quarter revenue slide. The beauty giant is turning things around with smarter branding, faster product launches, and a bold push into TikTok Shop and Amazon to win over younger shoppers. They’ve also raised their 2027 sales forecast and boosted profit targets, signaling confidence in a comeback fueled by innovation and fresh market strategies.
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