Robert Ranftl, Ralph Lauren’s COO, sold 2,000 shares worth nearly $873K — a routine tax move, not a sign of losing confidence. He still holds a major stake, with new stock units set to vest soon. His direct ownership? Just 10K shares — a tiny slice of a $tens-of-billions brand. Executives often sell vested shares for tax reasons, not because they doubt the company’s future. This is standard practice in luxury retail — don’t panic over the headlines.
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