In this episode of the GoldDust Podcast, I’m joined by Polly Wales, a true pioneer in contemporary fine jewellery who built her career by challenging many of the traditional rules of the craft.
Known for her cast-in-place gemstone technique, Polly creates pieces that are intentionally organic, unpredictable, and completely unique. We talk about how this unconventional approach first developed, why she never felt entirely at home within the traditional fine jewellery world, and how embracing imperfection became the foundation of her work.
We also discuss the pivotal moment when Polly took the huge step of moving her entire business from the countryside of the UK to Los Angeles, a decision that transformed the trajectory of her brand and helped her find an audience that truly connected with her work.
For independent jewellers, this conversation offers an honest look at creative risk, originality, and what can happen when you build a jewellery career by doing things differently.
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