What really happens when you're the name behind the brand?
Jewellery designer Hannah Martin joins the GoldDust Podcast to discuss the realities of building a career in fine jewellery with her bold, sexy, sculptural designs.
We talk about how she grew her one-woman brand from Central St Martin's graduate to a 3 story East London showroom over the last 20 years. From the pressures of being the name behind the brand, trying stuff that doesn't work, and designing jewellery that isn't for everyone, to the decisions she made that changed everything.
Hannah also shares insights on creative conviction, the power of building a community - if you haven't been to one of her legendary parties you need to - and what it really takes to grow a jewellery business that stands the test of time.
With clients ranging from Rhianna to Zaha Hadid, Hannah Martin is one of the rare fine jewellery success stories where the work remains truly unique, undiluted, and uncompromised.
Episode Notes
01:21 Hannah's early influences and education at Central Saint Martins
02:18 Her experience at Cartier and starting her own brand
02:47 The evolution of her design philosophy and style
07:32 The importance of authenticity in her work
12:10 Launching her first collection and materials used
17:15 Her unique creative process and character-driven collections
23:02 Balancing artistic integrity with commercial success
26:36 Her signature style and recognisability
30:06 Brand growth, studio space, and community building
37:37 Setting trends and her influence on jewellery design
44:16 The significance of her creative space and studio environment
49:50 Business growth, diversification, and her teaching roles
52:29 Bespoke work, bridal, and engagement jewellery
58:36 Lessons learned and mistakes made along the way
01:02:48 The future of her brand and industry insights
Guest: Hannah Martin
Website: hannahmartinlondon.com
Instagram: @hannahmartinldn
Find out more about GoldDust Collective, the membership for ambitious independent jewellery designers at www.katebaxterstudio.com
You can also follow the host, Kate Baxter, at @golddust_by_kate_baxter
and @thecutlondon
Explore more conversations on the business of jewellery by liking and subscribing this podcast.
Thank you for listening!
