Trainline, Virgin Atlantic, and Red Driving School are under fire from the UK’s competition watchdog for allegedly using deceptive “drip pricing” — showing low initial prices but hiding mandatory fees later. The CMA, now empowered to investigate and enforce rulings without court involvement, can demand refunds and impose fines up to 10% of global revenue. Companies are scrambling to respond: Trainline says it’s improving transparency, Virgin Atlantic is reviewing, and Red Driving School remains silent. This crackdown follows major penalties against StubHub and the AA — signaling the regulator’s serious commitment to honest pricing and fair consumer choice.
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