Chery is making waves in the UK with a major new R&D center in Bedfordshire, signaling its ambition to not just sell—but manufacture—Chinese cars here by 2027. Already dominating with nearly 8% market share, brands like Jaecoo and Omoda are crushing it, with the Jaecoo 7 even hitting 1 in March. Partnering with Nissan at Sunderland, Chery’s push includes cutting-edge tech testing at UTAC Millbrook, home to 70+ km of test tracks and future AI/self-driving development. With state backing, lower costs, and battery control, they’re reshaping Europe’s auto landscape—and hiring locals to build the next generation of British roads.
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