Woolworths just expanded its “Lower Shelf Price” program to 1,035 staples like mince, chicken, and eggs—just as it prepares to unveil its financial results this Wednesday. But the move comes amid legal heat: the company is facing Federal Court scrutiny over alleged misleading discount claims on 266 products from 2021 to 2023, echoing a similar scandal at rival Coles. While Woolworths touts 16% average savings and value-driven pricing, investors are watching closely as stock surges despite the lawsuits—a sign they’re betting on consumer trust even as the court weighs its verdict.
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