Coles’ sales surged to $41.5 billion, but a post-Ooshie dip shows how collectible promotions can temporarily spike numbers before causing a slump—echoing past trends like Pokemon and Little Shop. Nearly 40% of adults and 64% of parents admit their shopping changed because of the campaign. Meanwhile, Woolworths faces scrutiny as they prepare to reveal results: profit margins strained by supply chain woes and shifting consumer habits, despite lowering forecasts in April and slashing net debt from $16B to $4B through asset sales. The race to win shoppers while staying profitable is tighter than ever.
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