Zillow and Redfin were on the brink of trial over a $100 million deal where Zillow paid Redfin to exit the rental listing market for nine years — a move regulators called anti-competitive. The FTC and five states intervened, arguing it would hurt renters by limiting options and raising prices. Redfin, which owns major rental sites, had agreed to show Zillow’s listings instead of competing for advertisers — seen as a pay-to-play arrangement. Both sides claimed it boosted consumer choice, but regulators insisted it stifled competition. The settlement forces Redfin back into active rental advertising, allowing them to compete freely without sharing sensitive data. It echoes the recent Ticketmaster antitrust case, showing regulators are vigilant against deals that could choke market competition.
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