Amazon just hiked prices on its hardware lineup—including Fire TVs, Kindles, Echos, and Eeros—by as much as 60%, with the Echo Dot jumping from $50 to nearly $80. The company blames soaring global memory and storage costs, driven by the AI boom, and says it delayed price increases as long as possible. They’re promising year-long promotions to ease the blow. This isn’t isolated: Apple followed suit with price hikes and new leasing options. Experts predict the memory shortage will linger until at least 2027, with prices possibly stabilizing by 2028—so if you’re eyeing new tech, brace yourself.

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