Apple’s facing major App Store rule changes in the EU starting October 1st, aimed at complying with the Digital Markets Act and leveling the playing field. Developers now get more flexibility—offering both Apple’s in-app purchases and alternative payment methods—but must stick to one for a full year. Fees vary: 26% for Apple payments, 20% for third-party providers, and 15% for link-outs. A new 5% fee applies to digital sales from outside the App Store or web downloads. Apple is also eliminating older fees like those for million-plus downloads and initial acquisition charges. Web distribution is now allowed in the EU, but only under strict rules for third-party marketplaces. These moves come after Apple was fined last year for non-compliance and failed attempts to exclude iOS/App Store from DMA oversight.
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