Apple’s rolling out a major shakeup in the EU to appease regulators and simplify its app store rules — ditching the per-install fee for a flat 5% commission on digital goods sold outside the App Store or via web. This follows last year’s controversial “malicious compliance” tweak, which only added complexity. Now, Apple’s aiming for clarity: in-app purchases within the App Store hit 26% (down from 30%), with 15% available through programs like Small Business. Alternative payment systems face 20%, dropping to 10% if eligible — but developers must lock into their chosen method for 12 months. Plus, launching your own app store just got easier — Apple’s lowered barriers to entry by accepting more proof of financial stability, opening doors for new players.
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