AI is rewriting the rules of marketing—no longer just about writing copy, but building supercharged AI assistants that brainstorm, test campaigns, and even handle transactions. Big brands like Target and Best Buy are experimenting with AI agents that chat and sell to each other, pushing products in real time. But with speed comes complexity: marketers must now focus on strategy over execution, navigate murky credit for sales, and guard against misinformation as AI overviews mislead without proof. The future belongs to those who understand AI’s inner workings, demand transparency, and build governance to harness its power without risking brand safety.

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