Modi’s Instagram pivot—casual reels, Gen Z slang, selfie videos—is a high-stakes gamble to win over India’s youth after viral protests forced a political reckoning. With 106M followers, his team is scrambling to match young voters’ digital language, but critics call it performative “cringe.” The ruling party’s social media overhaul, including a new chief and urgent ministerial directives, signals desperation as memes and online activism reshaped politics—and the electorate demands real listening, not just trending content.
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