A Liverpool-born entrepreneur, Shae Thompson, turned her frustration over finding the perfect hairbrush into a viral success story. After years of searching for a brush that matched her slicked-back “clean girl” style, she launched GRIP on TikTok Shop — a versatile, boar-bristle brush designed for all hair types. Self-funded through freelance gigs and built without investors, she perfected the product through five sample rounds and gifted it to celebrity stylists to fuel organic buzz. Within a month of launch, she broke even on her $4K investment, now aiming for six figures in sales within six months — with 77% of revenue coming from TikTok Shop. Running solo (with family help for logistics), Shae credits her authenticity and passion for turning a personal need into a booming brand.
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