Tom Murphy, Chief Creative Officer at VML, joins John Horsley live at Cannes Lions for a sharp conversation about creativity, AI, advertising and what actually makes people pay attention.

They discuss why “a thousand times zero is still zero”, how too many decision-makers can average great ideas down, why taste matters more in the age of AI, the return of craft and analogue culture, and why the best brands sometimes need to let go of control.

Plus, Tom explains why advertising is “always dying”, why Cannes Lions still matters, and what he looks for in the next generation of creative talent.

Recorded live at Cannes Lions International Festival of Creativity.

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