Growth isn't a playbook. It's a series of decisions.

What separates companies that scale from those that stall?

Michael Lehman, President Americas at Equativ, has led growth across venture-backed startups, private equity businesses and companies preparing for exit. In this conversation with John Horsley, recorded live at Cannes Lions, he explains why every stage of growth demands a different strategy.

From product-market fit and commercial execution to leadership, AI and the future of premium publishing, Michael shares a refreshingly practical perspective on building businesses that last.

Topics include:

• Why there is no blueprint for growth • Product-market fit vs execution problems • Building a strategy every employee can explain • Leadership, burnout and organisational clarity • Why clients want fewer, deeper technology partners • AI's impact on publishers and premium media • Advice for the next generation entering marketing and adtech

An in-depth conversation about leadership, growth and navigating one of the fastest-changing industries in business today.

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