633 8 Brutal PRICING Truths for Accounting Firms [Let me fix your pricing!]

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In this episode, I break down eight hard truths about pricing that most accounting firms need to hear, from why pricing should feel uncomfortable to why delivery matters more than technical quality. I then roast a real listener’s proposal and explain how to structure three-tier proposals that command higher fees without adding more work. We also dive into how AI is changing proposals, bookkeeping software, and custom apps built by firms, before wrapping up with questions about QuickBooks, MCPs, AI-led accounting, and why I think the golden age of accounting is still ahead.

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// Chapters:
00:00 - Why Most Firms Underprice Themselves
01:15 - Truth #1: Pricing Should Feel Uncomfortable
03:45 - Truth #2: Clients Decide Your Value
05:59 - Truth #3: Premium Pricing Isn’t Evil
07:39 - Truth #4: Attract Better Clients, Don’t Sell More
09:13 - Truth #5: Stop Listening to C & D Clients
11:54 - Truth #6: Delivery Beats Technical Quality
17:19 - Truth #7: You Get What You Pay For
19:14 - Truth #8: Don’t Lock In Day One Pricing
22:40 - 🔥 Roast a Listener’s Proposal
31:47 - Building Better Three-Tier Proposals
38:23 - 🗄️ Tales from the Vault: Getting Real Online
42:03 - 📬 Mailbag
42:16 - Should You Leave QuickBooks Desktop?
45:43 - AI Is Replacing Software Subscriptions
48:00 - Will AI Change Three-Tier Proposals?
51:09 - Claude, MCPs & QuickBooks
52:52 - Should Your Firm Sell Software?
57:31 - The Golden Age of Accounting
59:37 - Realize

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