Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: https://clickhubspot.com/jgvk
Ep. 442
50% of Google searches now result in zero clicks, how does that affect your 2027 ad budget?
Kipp dives into how AI has completely disrupted the paid ads landscape, changing where you should spend your marketing dollars and what those ads actually cost. Learn more on which ad channels have become more expensive, where you can still find underpriced opportunities like YouTube Shorts, and why most 2027 marketing budgets are already broken if they don’t account for these rapid changes.
Mentions
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
HeyGen https://app.heygen.com/
Captions https://captions.ai/
Canva https://www.canva.com/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
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Host Links:
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
