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Ep. 441
Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t have a business.
Kipp and guest Benoit Vatere (Liquid Death’s Chief Media and Digital Commerce Officer) dive into the untold story of Liquid Death’s explosive growth, and the critical role of full-funnel marketing systems behind the brand. Learn more on how to measure incrementality instead of just chasing ROAS, why big home-run tests matter more than small optimizations, and the approach to creative and channel strategy that actually builds both brand and revenue.
Mentions
Benoit Vatere https://www.linkedin.com/in/benoitvatere
Liquid Death https://liquiddeath.com/
Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w
Mike Cessario https://www.linkedin.com/in/mikecessario
Landman https://www.paramountplus.com/shows/landman/
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Resource
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
