Roz shares her comprehensive flower farmer blueprint, emphasizing the importance of building a sustainable business around your passion for flowers. She discusses the three essential hats every flower farmer must wear, the significance of knowing your market, pricing with confidence, and taking consistent action to achieve success.
Key topics
The three hats of a flower farmer: grower, florist, business owner
The importance of building your business around your desired lifestyle
How to identify your hero crops for maximum profitability
Pricing strategies that reflect value, not just costs
Effective marketing and storytelling to attract customers
The role of systems and knowing your numbers in farm success
Setting a focused 90-day action plan for growth
The importance of saying no to non-essential opportunities
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