In this episode, Roz shares insightful lessons from her 15 years of flower farming, focusing on common mistakes that prevent farmers from earning a proper wage. Whether you're a seasoned grower or starting out, discover practical advice to turn your flower farm into a sustainable and profitable venture.
Key topics covered:
The reality of earning from flower farming versus perceptions of success
Why pricing is crucial and how to value your product correctly
The importance of including your own labor costs in your pricing
Growing the right flowers for your market and avoiding over-complication
Diversifying income streams for stability
The significance of marketing and telling your story effectively
Building a business that supports the life you want, not just being busy
Lessons learned from mistakes that many flower farmers face
How to implement these insights for long-term success
To join our UK retreat being held on the 8th and 9th August click here.
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