This week's Long Read feature story, with Outside Magazine's Features Editor Fred Drier, follows writer Bill Gifford as he explores a European company called Therme, which is turning wellness concepts like hot springs, saunas, and cold plunges into gigantic destinations that look like bewildering mashups of spas, cruise ships, and casinos. They're already popular throughout Europe, and, now, Therme has set it's sites on the U.S. Are we ready?
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