Reliable music data is getting harder to access, and Oskar Eichler explains why the artists and companies that know how to interpret it now have a serious advantage.
As CEO of Songstats, Oskar has helped build a real-time music analytics platform that tracks streaming, playlist, chart, radio, and social media performance across major platforms. Songstats now serves 10,000 active artists and provides data to major booking agencies, distributors, management companies, and labels.
Oskar explains why playlist follower counts can be misleading, how Songstats evaluates playlist health through long-term growth, artist performance, refresh frequency, and what the company calls the “playlist journey.”
He also reveals how machine learning made it possible to track 100 million songs across 50,000 radio stations and how the new Social Stats platform helps creators understand performance across Instagram, Facebook, YouTube, and TikTok.
These insights matter because succeeding in today’s music business requires more than watching streaming numbers.
Oskar argues that as AI makes music easier to create, artists who build a distinctive identity, story, and connection with their audience will be better positioned to turn attention into loyal fans, merchandise sales, and touring opportunities.
Connect with Oskar:
LinkedIn
Songstats
YouTube
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