In this episode, I sit down with Alex Hyman. Alex is a former national-level tennis player and the founder of Aliko Sports, a racket sports media and PR company. We discuss Alex's journey from competitive tennis to working behind the scenes at some of the sport's biggest events, including the Australian Open and on the ATP Challenger Tour. We talk about why he decided to launch his own business, what it's like working with broadcasters, journalists and content creators, and how social media and personal branding are changing the future of tennis. Alex also shares his thoughts on the growth of padel and pickleball, the evolution of sports media, and the opportunities available for aspiring professionals looking to build a career in the industry.
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