The sports card market is exploding—up 7% in 30 days and over 47% year-to-date—with legends like Walter Payton still soaring and rookies like Drew Allar doubling in value. But not all cards are winners: Esmerlin Valdez’s once-hot cards have plummeted 50%, proving hype doesn’t always last. Hockey’s Demidov, locked in for eight years, is also riding high with his 2025 Upper Deck cards up 26%. This is the hottest time to collect—or invest—in sports cards.
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