When I started thinking about creating StoryWork, the first name I wrote on my list of people I wanted to talk to was Zara Seidler. Both because of what she’s built at The Daily Aus, and because of the intelligence and creativity she’s brought to the task.
This episode is a window into the process and vision of a brilliant young co-founder who has figured out how to do what everyone is wrestling with: commanding the attention of Gen Z.
Zara and I spoke about the behind the scenes of starting The Daily Aus, from the unplanned chaos of the early strategy to what they’ve built and what comes next.
This episode is full of rich insights and I can’t wait for you to hear it.
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