From Content Creator to Style Icon With Lilly Sisto

Live from the Hamptons, NYC IT-girl and content creator Lilly Sisto sits down with her head-of-brand and best friend, Sophie Krakoff, for a rare double interview into the business behind the brand. With Meghan, they break down how their friendship turned into a nearly four-year partnership, the "guinea pig" pitch that started it all, and why they compare their working relationship to a marriage (first call in the morning, last call at night, no secrets). Lilly gets candid about working for a luxury fashion job right before going all-in on content creation — and why it was the best thing that ever happened to her — while Sophie shares her winding path through influencer marketing at brands like Halsey's beauty line before landing on the talent side. Plus: what it's really like negotiating with 150+ brands, the "cringe until you're successful" mentality that got Lilly through the early days, why she'll never share her kids online, and their dream collab (hint: it involves Shake Shack). A masterclass in building a creator business without losing the friendship.

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Hollywood doesn't run on red carpets; it runs on assistants. Podcast hosted by Meghan Grimm

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