K-pop’s global takeover just got a whole lot more personal—producers of “Girls Planet” are hunting for the next U.S.-focused all-female K-pop group, scouting auditions in L.A. with a new focus: charisma over choreography. Chief producer Kim Sinyoung says they’re looking for stars who can charm viewers and win hearts, since the show’s fate hinges on audience votes like a reality TV election. With auditions expanding to New York and London, and Kim himself returning to L.A., they’re chasing that rare blend of talent, story, and sparkle. Ten years after attending KCON’s humble beginnings, he’s witnessing firsthand how massive K-pop’s fanbase has become—and how much personality matters when you’re competing for global stardom.
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