Tennessee basketball’s got a fresh look—and a big new partner. Axle Logistics, a Knoxville-based logistics giant and major employer of UT grads, has signed a five-year, $3M+ deal to feature its logo on jersey patches. The partnership, facilitated by the Vol Network, blends innovation with community roots, as co-founders—UT alumni—see it as a way to support student-athletes and build future talent. Men’s hoops debut the patch Oct 15 in an exhibition; Lady Vols follow soon after. It’s a smart, local win for both athletics and business.
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