Tennessee basketball’s jerseys are getting a major upgrade — and it’s not just about style. The Vols have teamed up with Axle Logistics, a Knoxville-based company founded by UT alumni and a top employer of graduates, for a five-year jersey patch deal that goes way beyond logos. This historic partnership includes real investment in student-athletes’ brand-building and business skills, deepening ties between the university, athletes, and the local community. With Axle Logistics’ strong reputation for innovation and integrity, this is more than a sponsorship — it’s a blueprint for future collaborations that empower student-athletes while strengthening Tennessee’s athletic identity.
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