Plant-based foods are now cheaper than meat and dairy at nine major Dutch supermarkets for the first time ever—thanks to inflation hitting animal products harder. On average, plant-based staples like mince and cheese cost 18% less, with some items like butter nearly half the price. Store-brand alternatives and expanded product lines have helped drive affordability, though specialty items like mayonnaise still lag behind. Prices vary by store, but the overall trend signals a major shift in accessibility and affordability for everyday shoppers.
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