OpenAI is rolling out ads to ChatGPT in the Netherlands next week, expanding to 31 European countries in its biggest ad push yet — all to fund AI accessibility and keep free tiers alive. Marketers across Germany, France, Spain, and beyond now have a new audience of users already in decision-making mode. Ads won’t track personal data or influence responses, and will be clearly labeled. A major shift from Sam Altman’s past skepticism — now driven by the need to monetize ahead of a potential IPO. Expect ads to start popping up in your chats across Europe soon.

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