Barbecue fever is sweeping the Netherlands, with a third of the population grilling at least twice a month—especially popular among young adults and families with kids. Under-30s lead the charge (43% twice monthly), followed closely by 30–39-year-olds (45%), while seniors lag behind at just 16%. Men dominate grill duty (67%) compared to women (16%), reversing the usual kitchen roles. Regional hotspots include Flevoland (45%), Overijssel, and North Brabant, while Friesland trails at 22%. For many, it’s summer’s unofficial ritual—smooth, social, and surprisingly gender-divided.

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