Odeon’s “myLIMITLESS” subscription just got a major twist — no more watching the same movie five times. The cinema chain says it’s to keep things fair, but subscribers are furious, calling it ironic branding. They’re cracking down on abuse like booking for friends or overusing the service, with warnings and potential 14-day restrictions for repeat offenders — though walk-up tickets still work. It’s a classic case of “too good to be true,” and others may follow suit.
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