Outdoor Retailer is making its debut in Minneapolis, marking a major shift after years of political fallout in Utah that led to boycotts and relocation. The industry’s stance on conservation drove this change, with brands like Patagonia refusing to participate amid national monument disputes. Now, the show’s format is evolving too—moving from twice yearly to one massive event starting in 2024, giving brands and retailers more exposure and opportunity. Minneapolis isn’t just hosting—it’s becoming the new epicenter of outdoor innovation and values.

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