U.S. Army battalion in Georgia is ditching cash bonuses for something way more exciting: a four-day pass to play Grand Theft Auto VI for soldiers reenlisting between August 1 and November 14, timed to sync with the game’s November 19 release. Already 20 of the 130 eligible troops have signed up—proving this creative incentive is hitting the mark and showing how local commands are innovating to keep top talent in uniform.

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