The Celtics traded Jaylen Brown in a painful, high-stakes move that owner Bill Chisholm admits was “lose-lose”—but necessary for the team’s future. With deep personal ties to the franchise, Chisholm acknowledges the emotional toll of letting go of a star, while trusting the front office’s long-term vision. Fans will need time to adjust, and the team’s performance over the next few seasons will determine whether this bold gamble pays off.

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