Greece is riding the wave of a new Odyssey movie, turning ancient myths into major tourism cash cows. The government’s thrilled, hosting the director and staging media tours to Ithaca, while the Peloponnese unveils an “Odyssey Route” with signs and a website. Bookings are soaring—76% jump for one tour operator—and Greek language searches spiked after release. But critics warn: don’t bet the farm on one film. Build lasting cultural appeal, not just Hollywood hype.
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