British retail sales cooled slightly in July after a June surge fueled by heatwaves and major events, with clothing and footwear hit hardest as summer promotions shifted earlier. Annual growth slowed more than expected, but experts see this as a temporary pause—not a slump—thanks to upcoming government energy relief and stabilizing global markets. Consumer confidence unexpectedly rose to its highest in two years, while retailers like Next thrive on lingering warm weather, even boosting profit forecasts. Meanwhile, JD Sports warns of U.S. woes, highlighting regional and sectoral divides in the UK’s retail landscape.
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