IKEA is launching a new online marketplace in the UK for IKEA Family members to buy and sell pre-owned IKEA furniture—only genuine IKEA items allowed. Inspired by successful pilots in Madrid and Oslo, the platform lets sellers upload photos, get auto-pricing help, and choose cash or a 15% bonus gift card. Designed to foster local, trusted trades within the IKEA ecosystem, it’s separate from IKEA’s existing Buyback program—which saw 686K items returned last year. Expansion is planned for Spain, Norway, Portugal, Poland, Sweden, and Belgium in coming years, with bedroom furniture, storage, and seating proving most popular among early users.
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