After being made redundant and expecting her second child, Jennifer turned her personal struggle with bunions into a booming shoe brand. Frustrated by the lack of stylish, comfortable footwear for bunion sufferers, she launched Calla Shoes in 2016 — armed with startup funding, family support, and a marketer’s savvy. What began with 300 shoes sold out in minutes exploded into a global brand shipping to 92 countries, led by social media virality and celebrity sightings. Despite setbacks like a factory closure, she’s on track to hit nearly $2 million this year — proving that turning pain into purpose can build a powerhouse business.
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